Arabella Publications Inc and Arabella Inc. (referred to as Arabella Magazine) are committed to preserving and safeguarding your right to privacy, and complying with the Personal Information Protection and Electronic Documents Act ("PIPEDA") and applicable provincial privacy legislation. We have prepared this Privacy Policy to let you know about the manner in which we collect, use, disclose and otherwise manage the personal information you entrust to us in connection with any of our magazine publications such as Arabella Magazine and through our websites, www.arabelladesign.com.

Collection & Use of Personal Information

We may collect personal information that you provide when you participate in any of the following activities:

• Subscribe to an Arabella Magazine or manage a subscription on the Websites
  
  
  
• Purchase, return, or exchange products or services offered through the Websites
  
  
  
• Contact our Customer Service department
  
  
  
• Visit or register on our Websites, sign up for an eNewsletter, ask a question of one of our experts through our Websites.
  
  
  
• Enter into a contest or sweepstakes or respond to one of our surveys
  
  
  
• When you subscribe or give a gift subscription to Arabella Magazine, we may collect your name, mailing address, e-mail address and credit card or other payment information for the purposes of fulfilling your subscription, sending you invoices, and contacting you prior to (or after) the expiry of your subscription. If you are a subscriber to Arabella Magazine, you may access and update your account information through our Website. You will need your account number or your E-mail address to login.
  
  
  
• When you purchase products or services through the Websites, we may collect your credit information and keep a history of your purchases. We use this information to process your orders, to better assist you when you visit or call us in the future, and to improve our product offerings.
  
  
  
• When you return previously purchased merchandise or request a refund or exchange, you may be asked to give your name, address, and phone number. We collect this information for fraud prevention purposes.
  
  
  
• When you call one of our customer service representatives or e-mail us with a comment or question, you may be asked for information that identifies you such as your name, address and telephone number, which we need to help us promptly answer your question. We may retain this information to assist you in the future.
  
  
  
• You do not have to register to browse our Websites, but registration is required to access certain features such as our community forum or to post user content. Any personal information voluntarily disclosed in our forums or through other content you post is not governed by this Privacy Policy. When you register, you may be asked for personal information such as your name, gender, age, residential address, e-mail address, and a password that you select. If we also offer eNewsletters to those who request this service and you may be asked for personal information such as your name, e-mail address and a password when you sign up. We use this information to identify you and to provide you with the service or information you requested.
  
  
  
• We collect the IP (Internet protocol) addresses of all visitors to our Websites as well as other related information like page requests, browser type, operating system and average time spent on our Websites. We use this information to monitor and improve our Websites.
  
  
  
• Our Websites use "cookies", small pieces of data that our Websites can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. If you have registered with our Websites, these cookies (1) may identify you and (2) provide us and our service providers with information that we will use to personalize our Websites in accordance with your preferences. You may set your web browser to notify you when you receive a cookie. However, should you decide not to accept cookies from our Websites, you may limit the functionality we can provide when you visit.
  
  
  
• Our Websites may also use a technology called "tracer tags". These may also be referred to as "Clear GIFs" or "Web Beacons". This technology allows us to understand which pages you visit on our Websites. These tracer tags are used to help us optimize our Websites and provide the best content for you and other future visitors to our Websites.
  
  
  
• When you ask a question, participate in a survey or enter a contest or sweepstakes, we may collect your name, address, phone number and e-mail address. We use this information to administer your participation in the contest or sweepstakes. At the time you are entering a contest or sweepstakes or completing a survey, we may also obtain your consent for Arabella Magazine and/or our marketing partners to send you marketing information in the future.
  
  
  
• You can unsubscribe from any Arabella list at any time by clicking the unsubscribe link provided or by e-mailing us at admin@arabelladesign.com, or by writing to us at Arabella, 44 Parr Street, St. Andrews, NB, Canada, E5B 1L7.
  

Provide us with feedback or suggestions

We use your feedback, suggestions, survey information and comments solely to monitor and/or improve the use and features of Arabella Magazines, our Websites and our product offerings.

Disclosure of Personal Information

Arabella will not disclose, transfer, rent, sell or otherwise disclose your personal information, without your prior consent (by way of providing you with an opportunity to opt-out), except as otherwise set out in this Privacy Policy.

Disclosure to Service Providers

Certain personal information may be disclosed to third parties solely for the purpose of processing your request or arranging delivery of a product, service or subscription you have requested. Arabella may also disclose your personal information to third parties who administer or fulfill contest administration or prize redemption on our behalf. All of our service providers are contractually prohibited from using or disclosing your personal information for any purpose other than providing the services on behalf of Arabella.

Disclosure in Sale of Business

Arabella reserves the right to transfer any personal information we have about you in the event we merge, sell or transfer all or a portion of our business or assets to a third party acquirer.

Legal Disclosure

Arabella must provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. We may also disclose personal information to assist us in collecting a debt owed by you.

Third Party Links

Arabella provides links to third party websites as a convenience to the user. The inclusion of any link does not imply Arabella's endorsement of any other company, its websites or its products and/or services. These linked websites have separate and independent privacy policies that we recommend you read carefully. We have no control over such websites and therefore have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use, disclose or otherwise treat your personal information.

Security of Personal Information

We will maintain the confidentiality of all personal information in our custody and control and will only disclose such information to employees and authorized service providers who require such information for the purposes described in this Privacy Policy. We maintain administrative, technical and physical safeguards to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control.
To provide you with an increased level of security, online access to your personal information is protected with a password you select. We strongly recommend that you do not disclose your password to anyone. Arabella will never ask you for your password in any unsolicited communication.

Changes to This Privacy Policy

This Privacy Policy will be updated periodically to reflect any changes to how we handle personal information. We will treat your personal information in accordance with the Privacy Policy in place at the time of collection of such information, or as you otherwise consent.

How to Contact Us

We want to assure you that Arabella is dedicated to protecting your privacy. Please feel free to contact us at any time if:

• you have any questions or comments about this Privacy Policy
• you would like to terminate your registration with any of our Websites
• you wish to access and/or correct your personal information
• you no longer wish to receive promotional material from Arabella
• you wish to withdraw your name from our subscriber promotional list program
• you have a complaint about the manner in which Arabella treated your personal information
• You can contact us by phone at 506.814.0119, by e-mail at , through the "Contact Us", section on our Websites, or by writing us Arabella Inc., Privacy Department, 44 Parr Street, St. Andrews, NB, Canada, E5B 1L7.

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